Don’t bore your audience with the same type of content. Create different types of digital content, and bring something new or interesting to retain your existing audience and to attract new ones. Nowadays, you can only be notified of your content if you’re creative. If you experiment with different types of digital content, you’ll find that your website starts getting more hits.
What’s Digital Content?
It’s the core responsibility of the content marketer. Putting fresh, readable, relevant, and useful information on your website is what we call content. Anything your audience can connect with and add value to them. Additionally, it should be easy to digest as well, since it is part of the digital world.
And, when we talk about “Content Creation” it’s a three-step process:
- Identifying & Deciding the Topic: Based on your general goal for the content, you might find it challenging to decide what angle to take on a specific topic.
- Creating Strategy (SEO, Ranking, Hashtags): Once you the idea about the type of content you want to create, you need to have strategy, the right platform & time to deliver, the right path to follow, right elements to be included in digital content.
- Designing & Producing: If you have done first two steps effectively, The final step is to bring together all the valuables and execute your ideation to create beautiful content.
There are various platforms to deliver valuable content and engage with your audience. If you create great content, it will help your audience to answer most of their questions and to find solutions to the problems. Each individual will their own perception and thoughts about your content. Some people may not be able to handle emotional content, while others may be more receptive to heavier content.
The purpose of content creation should be:
- To entertain
- Let educate
- To persuade
- To convert
Top 4 Types of Digital Content:
There are hundreds of Digital Contents on the internet, and you must try most of them to know which one works for your audience or goes well with the type of product or service you offer. In the digital era, these 4 digital content creations will never to outdated:
- Website & Blog
- Infographic
- Short Video- Storytelling
- Podcast
Majority of the businesses are indulging in Social Media Marketing, which is a good source of sale leads and a better way to know your what your customer expects. Above mentioned 4 digital content are the basics of anything you need on social media or medium to take your traffic to your social media. Also, these will help you to create valuable digital content creation for your social media.
Let’s see how?
Blogging-
Long blogs are good to solve your customer’s or your audience’s problem and are a good option to apply SEO to rank it on the internet. Whereas, small blogs are more precise and unique. They must have an element or good enough for the reader to stop and read your content.
There are other blogging like, guest blogging which helps in increasing the reach and is one of the best ways to pass your information to the potential customers about your products and services.
Blogging will help:
- To get your website found
- Convert visitors into lead
- Give your company a voice
The purpose of blogging is not only to share information about your business and its services but also to share your opinions and ideas. Having a blog for your business can give your business credibility and make it more approachable. As a result, it will attract more traffic.
Infographics-
The process of navigating through countless lines of numbers and statistics, whether they are online or in excel sheets, can be stressful. By using visual elements like graphs, charts, and statistics, infographics can be used as a powerful tool to help people digest information. Information can be transformed into compelling graphics by using the proper use of color, proportion, and breathing space.
Keep following things in mind while designing:
- Be simple (Don’t put your brain in creativity)
- Keep the content Universal (Don’t use Jargons)
- Don’t copy, create Orignal content (Prepare a moodboard before designing the content)
In both the digital and print realm, infographics are becoming increasingly popular among businesses and organizations. Presenting information through diagrams is a clear, effective, and artistic method without losing the attention of the viewer. People’s attention spans are decreasing every second as information is poured over them every day in today’s fast-paced, modern age.
It’s okay if you are a designer or not good with colors and alignment. Use Online tools like Icon8 and Canva to design your digital content.
Short Videos
The growth of social media is decreasing the attention span of people. Most of them just keep scrolling the screen and don’t read or observe content until it has something unique or attractive. So, short videos come in the role here. The hook you generate to capture the attention, and the way to deliver it matters.
Talking about video content creation, you can share your stories, your learnings, your ideas and also showcase your product via video. There is a lot of information you can give about your business in the video format which creates trust because the viewer seeks transparency.
Your Video content creation can be useful if you:
- Follow SEO, especially for YouTube
- Be clear, What video is about
- Use social proof, like testimonials
- Choose right platform
- Analyze the performance
You will not get good results on your video content initially, but the more you will create and add creativity, the more good results you will get. Plan your content, look at what people are watching more, create that in a unique way.
Recording Podcasts
No one thought that podcasts will be in trend again. Brands and influencers create podcasts to inform about their new products, their company, their experiences and also try to connect their audience with other personalities, who can add value.
The audience listening to the podcast can feel connected with the business or company when they directly listen to heads of the company or with the person you started it and them sharing their stories and experiences. It is the easiest digital content one can create.
SEO here also plays a role. You can bring your audio on paper as a script and optimize it.
Follow these tips if you are creating a new podcast:
- Think hard about the idea
- Choose right niche
- Promotion is important
- Make sure your targeted audience and you are on the same platform
- Submit it to all podcast directories (Apple, Google, Spotify, etc.)
Want to learn Digital Content Creation Skills?
Hope, this blog helped to give you some valuable knowledge for Digital Content Creation. Read Free Digital Guide to gain digital skills to create Digital content. The course has all the required knowledge about how you can create valuable content and the skills you need to have. As a result, will be ready to create digital content for others and for yourself.
